Alistair Beattie

I knew something was wrong

We all spent a lot of time wrestling with funny glasses last year whilst watching films. But I'm not the only one to have found the experience lacking. Of course there were some WOW! moments, but few and far between. Most 3D left me feeling like I couldn't see the film properly. Here's an expert opinion about what's wrong with the technology, or rather, why our brains can't process it properly. 

 

 

Think Pink

Hopefully this parody will do two things:

1) Make people realise that Social Media isn't actually complicated

2) Encourage people to think again about the tired old BS that is endlessly regurgitated in award entries.

Hats off to them, the "insight" is priceless ;)

 

 

Step outside the Bubble

It's our destiny, if only we could admit to ourselves, that even our bestest, shinyiest and most modern intentions to become engagers and pursuaders are doomed to fall into the pit of indifference. But wouldn't it be just peachy if they just paid attention and joined in a bit more. We can only dream. In the meantime here's a fantastic selection of things that consumers never say about advertising.

 

http://tpdsaa.tumblr.com/

 

TV Ads are now links

TV adverts are still the most effective form of interruptive
media available.
 
Good news!
 
As TV’s become smart and connected to the internet all
adverts are potentially links to a searchable, social, mobile and functional
communications ecosystem.
 
TV is king but Digital will win.
 

http://www.thestar.com/business/article/868169--broccoli-ads-make-the-case-that-tv-still-matters

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The E-Bay Box

“Design Thinking” – a great example from E-Bay. Insightful,
newsworthy, actually useful – wonder why it took them so long?
 
 
 

 

http://www.thedieline.com/blog/2010/9/7/the-ebay-box.html

In search of the 3rd thing

 

 

Behaviour Change Models from BJ Fogg

http://www.behaviorgrid.org/


 

Sausages Ain't Social

The consumer DOES NOT want to participate

Frothy Interwebs

One of the most important roles of for strategy at the moment is to discern trends from the merely trendy. A task that is frequently ignored in the pursuit of the trivial and shiny. Planning should be helping clients and agencies understand the importance of deeper issues. It should resist a role as a conduit for undigested and ill-considered froth. New does not always equal better.